The Exit Playbook
Plain-English articles on valuing, preparing, and selling your YouTube channel yourself.
How to sell a YouTube channel in 2026 (without a broker)
A plain-English walkthrough of selling your channel yourself: what buyers actually pay for, where to list, and how a deal closes step by step.
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7 things buyers check before they buy your channel
Before anyone makes an offer, they run through a quiet checklist. Knowing it early is the difference between a lowball and a strong offer.
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How much is a YouTube channel worth? A real valuation guide
What buyers actually pay for a YouTube channel, how the multiple is set, and how to push your number higher before you ever list.
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What makes a YouTube channel sellable (and what kills the price)
The value drivers buyers pay more for, the killers that quietly cut your offer, and how to tell which ones apply to your channel before you list.
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How buyers verify a YouTube channel before they buy
What a buyer checks during due diligence, and how to prove your income and ownership without ever handing over your password or losing control.
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How to make your YouTube channel run without you
Owner dependency is the number one thing that cuts a channel's sale price. Here is how to get yourself off the critical path and build a channel a buyer can take over.
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